Represent Lodi as a Tourism Ambassador

A Lodi Tourism Ambassador does more than support local tourism. Ambassadors share stories, build connections, and celebrate the experiences that make Lodi special.

Become a Lodi Tourism Ambassador

Registration is available for anyone who wants to become a Lodi Tourism Ambassador. Classes take place quarterly, and the registration fee is $35.

2026 Class

November 4, 2026 | Fairfield Inn & Suites Lodi | 2-5pm

Share the Story. Shape the Experience. Celebrate Lodi!

This interactive, in-person course provides the knowledge and practical skills needed to advocate for Lodi with confidence. After completing the one-time class, ambassadors receive exclusive invitations to quarterly mixers hosted at local businesses. These gatherings offer opportunities to expand your Lodi expertise, strengthen your network, and keep current with what the community has to offer.

Who Can Become a Lodi Tourism Ambassador?

Anyone who cares about Lodi and wants to promote its vibrant community is welcome. The course is a fit for people who live or work here, as well as those who simply enjoy sharing the best of Lodi.

The program is especially useful for:

• Hospitality and tourism professionals
• Law enforcement officers & first responders
• Tour guides, drivers, and transportation staff
• Sales professionals and real estate agents
• Airbnb & VRBO hosts
• Community leaders and business owners
• Anyone passionate about the Lodi community

Participants can represent Lodi proudly, connect with people who share their enthusiasm, and help create better experiences for visitors.

What the Course Covers

During the three-hour class, participants will explore:

• Why tourism matters — Learn how visitors contribute to Lodi’s economy and community.
• The story of Lodi wine — Explore our 1800s heritage, 135+ grape varietals, and world-class wineries.
• Lodi’s attractions & events — Become familiar with festivals, museums, nature spots, and cultural happenings.
• Essential ambassador skills — Build the tools needed to confidently tell Lodi’s story and improve visitor experiences.

Completion of the course results in graduation as an official Lodi Tourism Ambassador, prepared to inspire both visitors and locals.

Exclusive Perks: Quarterly Mixers & More!

Lodi Tourism Ambassadors receive special invitations to quarterly mixers held at a variety of Lodi businesses and venues. These interactive gatherings provide ways to:

• Connect with fellow ambassadors and community leaders.
• Find out about new businesses, attractions, and experiences.
• Practice sharing Lodi’s story while supporting tourism in meaningful ways.
• Volunteer at festivals and events throughout the year.

The mixers create space to connect, grow, and participate in the broader Lodi community.

Ready to Join the Movement?

Become a Lodi Tourism Ambassador and help influence how visitors experience our community.

2026 Class

November 4, 2026 | Fairfield Inn & Suites Lodi | 2-5pm

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