Destination Uplift — Visit Lodi’s Digital Marketing Education Platform

Destination Uplift is a digital marketing education platform sponsored by Visit Lodi. It helps local businesses improve their marketing, connect with more customers, and ultimately attract additional visitors to the destination.

What Destination Uplift Provides

Destination Uplift gives businesses, attractions, hotels, and resorts access to current marketing trends, practical tactics, and tutorials designed for immediate use.

The program is available to any business in Lodi. Businesses that serve visitors—or would like to—can gain especially strong value from participating.

Participant Benefits

Participants receive:

• Live educational webinars that support real-time learning alongside other participants, plus access to on-demand recordings.
• A broad library of digital marketing courses, tutorials, and resources.
• Ongoing updates and regularly added resources to help keep marketing efforts current.

Participation Process

• Register for the full year of webinars or select only the next upcoming webinar. Registration provides the recording even when live attendance is not possible.
• Join the live session or view it on demand, then put one improvement into practice each month. Small changes compound over time.

2026 Webinar Schedule

Metrics That Matter – April 16, 2026

Identify useful data sources that may already be available to you and learn how to apply them to future digital marketing campaigns, with guidance suitable for every level of expertise.

Must-Do Marketing Tactics for Small Businesses - January 15, 2026

Build momentum for your small business’s online presence through a foundational digital marketing crash course. The session covers tactics for websites, email campaigns, and social platforms.

The kickoff also sets aside time to demonstrate how participants can create their free account and use the course library.

Social Media Publishing Tips & Tricks – February 19, 2026

Make the publishing process more efficient and learn practical ways to create social content that engages audiences more consistently.

E-mail Marketing Best Practices – March 19, 2026

Explore current trends and effective practices for email marketing, including automation, segmentation, and funnels designed to nurture subscribers in meaningful ways.

How to Prove That Your Marketing Efforts Work (Or Don’t) – May 21, 2026

Learn how to track performance and evaluate impact through key metrics, including how to establish conversion tracking in Google Analytics 4 and relate those results to the broader marketing picture.

Search Engine Optimization You Can Do – June 18, 2026

Get an SEO crash course focused on improving visibility and attracting more customers, with actionable tactics that can be put to work immediately.

Optimizing Your Website for Engaged Users – August 20, 2026

Learn how to build a website that engages visitors and produces results through landing pages that convert, more effective calls-to-action, and a consistent brand story across the site.

Claim Your Spaces on Google, Yelp, & TripAdvisor – September 17, 2026

Learn the essential steps for “Claim Your Spaces” on major user-review platforms, including Google, Yelp, and TripAdvisor.

Data Driven Campaigns on a Budget – October 15, 2026

Discover overlooked data sources and apply them to improve future digital marketing campaigns on social networks.

How to Add Secondary Networks to Your Marketing Mix – November 19, 2026

Move beyond Facebook and Instagram with approaches for platforms such as Pinterest, TikTok, and YouTube. The session includes content ideas and real-world examples intended to drive engagement and business.

Webinars can be selected individually as registration becomes available, or participants can register for the entire year.

FAQs

Is this really free?

Yes. Participation is FREE. Visit Lodi provides this service to elevate and enhance the marketing and promotion of Lodi. There is nothing to buy and no sales pitches.

Should I sign up for the whole year or one webinar at a time?

The choice is yours. Full-year registration eliminates the need to register again each month: one sign-up includes all of the webinars in 2026.

Do I have to attend live?

No. Registering provides access to the recording when live attendance is not possible.

Who is it for?

Destination Uplift is for ANY Lodi business, with particular relevance for tourism and hospitality partners seeking greater visibility, stronger storytelling, and measurable results.